Toys and Games Value Growth

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Euromonitor International’s latest research reveals accelerating global growth for toys and games in 2011, but contrasting growth trends between developed and emerging economies. Value sales of toys and games declined in Western Europe and North America in 2011, affected by the continuing economic weakness in the regions, while global growth was underpinned by Eastern Europe and Latin America. In traditional toys and games, licensed properties, such as Cars 2, performed well during the year; while digital gaming, which is at an all-time high, helped to offset the decline in boxed product sales of video games.