Toys and Games: Trends, Developments and Prospects Global Briefing













Toys and games recorded another year of accelerating growth in 2012, with a deepening discrepancy in performance between developed vs emerging markets. Sales continued to decline in most developed regions, while global growth was driven by Latin America & Eastern Europe. Licensing remained a key contributor to sales, although new film tie-in properties did not quite deliver as some were hoping for. Digital gaming was the star of video games, helping greatly to offset the decline in the category.

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