Top 10 Most-Read MRX 101 Articles from 2017
These are the 10 most-popular articles focusing on market research principles and concepts that Euromonitor International published in 2017.
Once you have a good understanding of company goals and areas of expertise, the next step is to analyse the market, assessing consumer needs and how they are being met by companies today.
In this post we will provide a step-by-step example of how to create a SWOT analysis.
To put it simply, a SWOT analysis helps identify, list and act upon your business key strengths and weaknesses. The tool also creates awareness surrounding potential opportunities and pitfalls in the marketplace.
Growing market share in a growing market is an ideal scenario for most – if not all — companies. Many fast moving consumer goods (FMCG) categories, however, are highly mature and growth is hard to find, especially in developed markets.
In the second article of this two-part part blog series, we illustrate several examples of how to use business intelligence to build and support an actionable growth strategy with a case study on Henkel AG in Western Europe.
Insights into who consumers are, what they spend their money on, where they live and their earning power are truly critical to business success. This information helps companies understand market potential, target consumers within appropriate income bands and devise long-term strategies, helping a business decide to enter a prospective market, the products and services to offer and price points to match.
Primary research can be defined as the collection of original information or the acquisition of first-hand data by different methods. Secondary research is a collection of existing information, with a special focus on public sources of material.
As the education landscape becomes more and more competitive, educational institutions are looking for growth opportunities beyond their original scope and country of origin.
The 4p’s of marketing: product, price, placement and promotion are the centre of many businesses strategies. Product refers not only to the physical configurations and details of the product or service, but also the vision, development, positioning and future changes.
Using company and brand share information in conjunction with market size and industry forecasts is essential for effective decision making. A brand owner knows the health of his or her own brands; however, this information needs to be looked at in context with the competition’s performance.