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For 2013, we have chosen not to highlight trends such as thrift, urban consumers and the consumer love affair with mobile technology in stand-alone trends because they have become so ubiquitous – preferring to discuss them in the context of other key global consumer trends. Meanwhile, the lack of a dedicated trend about emerging market consumers underlines the fact that our world is no longer experienced as ‘The West and the Rest’ and because consumer culture is everywhere. For instance, in our discussion of the local love trend, we will analyse the swelling pride in local culture and products which accompanies the diluted fascination with some global brand offerings.
Download Top 10 Consumer Trends for 2013, featuring more details on the trends listed above.