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A plethora of ever harsher anti-smoking measures is on the whole causing tobacco volumes in the region to decline but this is not the whole story. On the one hand pockets of legal tobacco growth remain, benefiting from rising incomes, but on the other hand there is substantial increase in illicit sales where financial measures such as growing taxation hit home. Moreover the number
of smokers continues to rise (even though penetration is down), keeping the market from a sharper pace of decline.