The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
The current state of the tobacco industry is changing. Global cigarette sales are in decline and a new “nicotine industry” is emerging with e-cigarettes and vapour products increasing in popularity. Euromonitor International’s data shows that the cigarettes market will record a US$7.7 billion loss by 2021, compensated by the US$13.2 billion growth in heated tobacco products sales in the same period.
Shane MacGuill, head of tobacco research at Euromonitor International comments: “The continued growth in vapour products and the emergence of heated tobacco represent the major element of disruption for the tobacco industry. We believe that heated tobacco will gain a solid presence in at least 35 global markets by 2021, accounting for a share of 3.5 percent of total global cigarettes and heated tobacco value. Heated tobacco prospects are strong and strengthening. On this evidence, it is a truly a coming force in global tobacco.”
According to Euromonitor International, in 2016:
|Geography||Market size at retail in 2016 (USD million)|
source: Euromonitor International
To find out more about the fast-changing global tobacco market, register for Euromonitor free webinar: http://go.euromonitor.com/webinar-Tobacco-2017-Emerging-Next-Gen-TOB.html