The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
The best prospects for therapeutic dog and cat food come from emerging markets. Consumer education, clearly conveying the benefits of a therapeutic diet, will remain key to growth in the future. Mature markets are expected to remain more sluggish, particularly due to the impact of economic circumstances, as evident in Spain and Italy. The US remains buoyant, ensuring its place as the most developed market.