The Scottish Referendum: Better Together or Divided We Stand?


How would an independent Scotland look, in comparison with a UK without Scotland? In terms of total consumer market size, the UK without Scotland would not see a drop in its position in global rankings. An independent Scotland would become the world’s 45th largest consumer market, finding itself placed in-between Finland and Peru. In terms of average household spend, the average household in the UK without Scotland would be higher than its Scottish equivalent in all categories with the exception of alcoholic drinks and tobacco, and clothing and footwear.