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The rising cost of cocoa has been touted by manufacturers as one of the biggest challenges to maintaining healthy profit margins. By 2020, some are forecasting the price of cocoa to be double at US$6000/tonne. If rising prices were not passed on to consumers and absorbed by the manufacturer, the manufacturer’s mark-up on 100g of chocolate would fall from US$0.44 to US$0.37, a decline of 16%. Yet this mark-up is still twice the amount that cocoa costs the consumer when they buy 100g of chocolate.