The New Normal for Coffee Machines
The coffee machine market is entering a new normal. Pod coffee machines in North America and Western Europe are a consolidated reality and globally, premiumisation is over. 20% of growth in pod coffee machines now comes from non-traditional coffee drinking markets. In the US, new premium entrants must face Keurig’s undisputed leadership. In Western Europe it is now time for open brewing systems to go premium, leveraging the individuality and localisation trends driving value in foodservice.