The New Face of Beauty

Euromonitor International, in partnership with in-cosmetics 2012, will host the event’s opening press briefing on Monday 17th at 12 p.m. and present the latest research on global trends in the beauty and personal care industry.

Irina Barbalova, Head of Beauty and Personal Care Research at Euromonitor, will discuss four elements re-shaping the beauty landscape and give her predictions for the beauty industry over the next five years.

The haunting recession in western markets is challenging top players’ business models.  As companies compete for lower consumer budgets, they explore new ways of engaging with consumers in order to remain successful and relevant.

According to Euromonitor, the four key elements that successful BPC companies are rethinking include driving sales with mergers and acquisitions, looking at new product positioning that takes an holistic approach to cater the needs of consumers, capitalizing on high-tech claims and exploring new retail concepts to combat an increasingly competitive retail environment.

Senior Personal Care Company Analyst, Oru Mohiuddin, said, “We see more leading BPC companies engaging in, for example, streamlined commitment to sustainability, as they see themselves taking on a broader role of improving consumer lives.”

Find out more about the trends in the industry during the In-Cos press briefing. If you can’t attend the briefing, the presentation slides will be available for download in the “free research” section of our blog.


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