The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
As the global economy continues its bumpy road to recovery following the financial crisis, new economic challenges are emerging or are coming into sharp relief:
Source: Euromonitor International from national statistics/IMF/OECD/Eurostat
Source: Euromonitor International from International Labour Organisation (ILO)/Eurostat/national statistics
Source: Euromonitor International from national statistics/IMF/OECD
These economic challenges have a real and profound impact on consumer behaviour and spending. They form the economic backdrop to the emergence of the New Consumerism. The New Consumerism sees today’s consumers reassessing their priorities and increasingly asking themselves what they truly value. It embraces a host of major consumer trends: from the sharing economy to the preference given to experience over possessions, to frugal innovation and growing interest in the circular economy.
Read more on the New Consumerism and its implications for business in our new global report: The New Consumerism: Redefining Ownership, Values and Priorities.