Megatrends
The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreThe most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn MoreCoca-Cola has been sponsoring the Olympics since 1928, but perhaps its biggest involvement was in 1996 during the games in Atlanta, which is Coke’s hometown. This year, Coke’s campaign is called “Move to the Beat”, which brings together pop stars in music with Olympic athletes in order to gain the interest of youth culture worldwide. Jonas Feliciano, beverages industry research analyst at Euromonitor, states that Coca-Cola is missing an opportunity to test a new product at the games.
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