The Evolution of Loyalty Programmes in the Travel Industry

Travel Loyalty

The travel industry continues to leverage loyalty programmes to develop deeper relationships with travellers and ultimately revenue.  While all travel industry loyalty programmes continue to evolve, the US legacy airlines are in the midst of a radical transformation to reward their most lucrative travellers. Hotels are also enhancing their elite benefits to lock down loyalty. This brief looks at the changes happening within airline and hotel loyalty programmes with an eye to what the future holds.

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