The Emerging Middle Classes Beyond BRIC

10-10-13 Beyond Brics_v1_0

One in every two dollars spent in emerging markets is spent in Brazil, Russia, India and China. Nevertheless emerging markets beyond BRIC offer stronger percentage growth potential. In some of these markets a middle class income remains relatively low, but companies may still want to consider a presence in order to begin to build brand awareness and create and shape the market for their products and services from the very beginning.