The ‘Beauty’ of Brazilian Incontinence

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Brazil is the only emerging market where incontinence products have established a significant footprint. This is not because incontinence is less of an issue but has more to do with barriers such as price, taboo and distribution which have been broken down in Brazil by an entrenched drugstore culture which operate as quasi-medical centres and are often the first port of call for Brazilians when they fall ill. The trust they have here has been key to incontinence products gaining market traction in Brazil.