World Cup

July 16, 2018
This was a tournament full of twists and turns, swings and roundabouts, great games and better goals, a tournament with more than its fair share of unscripted magical fan moments that make the World Cup what it is when it achieves its full potential – arguably the best international sports showcase in the World and […]
July 10, 2018
2018’s World Cup has been full of surprises, none more so than the seamless interweaving of fashion and football. British brand Marks & Spencer have cottoned onto the trend, adorning larger stores’ shop windows with their #LuckyWaistcoat campaign, inspired by Gareth Southgate’s favourite outfit. Before last weekend’s match, sales had increased by 35% but now […]
June 27, 2018
World Cup is considered a major opportunity for tourism in Russia, with up to 1 million tourists expected to visit the country during the event. Increased tourist flows over the summer are expected to create a positive impact for the following years. Moscow and St Petersburg will be one of the key fan hubs, with […]
June 26, 2018
Embora seja possível observar sinais de uma certa recuperação econômica refletida na renda disponível das famílias – com crescimento real estimado em 2,5% para 2018 – o consumo dos brasileiros ainda se mostra bastante tímido. O alto índice de endividamento da população, somado às incertezas econômicas, contribui para inibir grande parte dos gastos com produtos […]
June 21, 2018
The 2018 FIFA World Cup opens doors to foreign markets, creating international business opportunities for its Chinese sponsors. Sponsoring companies, Mengniu, Hisense, Vivo and Wanda, which trade in dairy, consumer electronics and consumer appliances respectively, are characterized by rapid growth in sales over the recent years but are highly dependent on the Chinese domestic market. […]
June 19, 2018
There is little doubt that hosting a mega-event such as a World Cup leads to a spike in sales and activity across many industries. Travel and retail are likely to be the most immediate benefactors in Russia from such an influx of football fans within such a concentrated window of time.  From a conservative standpoint […]
June 15, 2018
FIFA World Cup 2018 in Russia will arrive with its fair share of uncertainties. Can this year’s tournament overcome the challenges that have been brought into question and deliver an event that will mark the turning of a new page for tournament stakeholders? Will the host’s be able to mitigate the potential risks, from fan […]
July 16, 2018
Reblogged from David Fuller’s original article in Sports Business Daily With Brazil’s presidential race heading toward a runoff election later this month, Rio 2016 has taken a back seat in Brazil to issues of politics and economics. There is also a stark contrast between the excitement of Brazil hosting two global sporting events back-to-back and […]

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