fbpx

whiskey

Category
/Content
May 4, 2018
The bar is a vital node for the alcoholic drinks industry. Bartenders can be influential trendsetters and industry movers. Recognising the role of bars for the industry, the newly-released briefing Spirits in Asia: Trends in Bars through the Social Media Lens seeks to examine key trends across bars in Asia, identify their drivers and examine […]
February 20, 2018
Whisky sour or whisky 2.0? As bourbon and Irish varietals will continue spearheading growth through savvy positioning, approachability credentials, versatility and bold experimentation, it will be within Scotch where the battle lines are drawn and the fine balance between tradition and innovation will have to be struck. Following years of complacent internal dithering and inflexible […]
May 12, 2016
Entering negative territory for the first time in more than a decade to register a decline of 0.7% , global alcoholic drinks volumes saw historic growth narratives derailed
April 22, 2016
From Scotch Loch to Whisky Tsunami The whiskey industry’s once notoriously placid lake of oversupply has already witnessed the mounting ripple effects of a generational shift towards brown spirits.The waves of interest will retain momentum although not all proverbial barrels will be harmoniously lifted by the rising tide. Bourbon and Irish varietals will continue capturing […]
May 4, 2018
It has been a tumultuous couple of years for the whiskey category in all its guises, price points, age (and non-age) statements and controversial –albeit largely successful – attempts to expand its core demographics. While the overall narrative could be summarised as a dark spirits tide raising all sub-segments’ boats, it has been Bourbon’s and […]
November 17, 2014
As the saccharine tide of flavoured vodkas in the US begins to finally subside, flavoured whiskies are leading the charge for the taste buds of millennials, female drinkers and young professionals searching for the next trending shot – from the nation’s bars to the twittersphere. There have been few brands that can rival Fireball’s explosive […]
November 3, 2014
  Diageo’s decision to swap Bushmill’s for complete control of the Don Julio super-premium tequila brand, US$408 million – regaining the production and distribution of Smirnoff in Mexico with Grupo Cuervo – may seem strange in the light of the expected global prospects of tequila and Irish whiskey, at least at first glance. The categories are expected […]
September 8, 2014
William Grant’s acquisition of Drambuie- the Scotch based liqueur- for an undisclosed price, is strategically sound, giving the company entry into the burgeoning flavoured whisky/whisky flavoured liqueurs arena through a brand of uniquely strong heritage in the category. It also fits in with the company’s increased focus on the resurgent segment underscored with the recent […]

About Our Research

Request a complimentary demonstration of our award-winning market research today.