May 4, 2018
The bar is a vital node for the alcoholic drinks industry. Bartenders can be influential trendsetters and industry movers. Recognising the role of bars for the industry, the newly-released briefing Spirits in Asia: Trends in Bars through the Social Media Lens seeks to examine key trends across bars in Asia, identify their drivers and examine […]
February 20, 2018
Whisky sour or whisky 2.0? As bourbon and Irish varietals will continue spearheading growth through savvy positioning, approachability credentials, versatility and bold experimentation, it will be within Scotch where the battle lines are drawn and the fine balance between tradition and innovation will have to be struck. Following years of complacent internal dithering and inflexible […]
April 22, 2016
From Scotch Loch to Whisky Tsunami The whiskey industry’s once notoriously placid lake of oversupply has already witnessed the mounting ripple effects of a generational shift towards brown spirits.The waves of interest will retain momentum although not all proverbial barrels will be harmoniously lifted by the rising tide. Bourbon and Irish varietals will continue capturing […]
November 12, 2014
Traditionally, specific countries are associated with specific drinks, for example tea in China, wine in France or beer in Belgium. Often a country is associated with more than one drink, for example vodka and tea in Russia or wine and coffee in Italy. It is the local heritage and culture of consumption that define these […]
February 14, 2014
 Whiskies: Beating the Dram From verification schemes to ambitious and hefty investments in increasing production capacity and from a partial breakaway from the age statement taboo to flavour sophistication experiments, overproof extensions, ‘cocktail forward positioning’ and the rise of Japanese varietals, whiskies will continue holding the sceptre among the key spirits categories for the foreseeable […]
May 4, 2018
Market research company Euromonitor International discusses how the Russian vodka boycott will impact the vodka industry.
May 4, 2018
Market research company Euromonitor International discusses new alcoholic drinks product launches in June 2013.
November 25, 2012
Market research company Euromonitor International's senior drinks analyst suggests vodka is getting out-shined by all the new flavors offered and companies should get back to the basics.

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