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Unilever

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March 27, 2018
Há muitas maneiras pelas quais os fabricantes do segmento de beleza e cuidados pessoais competem estrategicamente. Três exemplos são o crescente número de iniciativas relacionadas à sustentabilidade, enfrentando os desafios no horizontes e cenário competitivo desigual. Uma série de mudanças tecnológicas, ambientais e econômicas estão impulsionando a demanda por ingredientes mais naturais, além de adicionar […]
March 6, 2018
As empresas de alimentos e bebidas começaram a responder ao que vem sendo chamado de “reação contra o açúcar” – uma resposta ao aumento da pressão de lobistas e governos para que as pessoas comam e vivam de maneira mais saudável – no qual consumidores começam a lentamente mudar seus hábitos de consumo trocando os […]
January 23, 2018
Food companies are adopting healthy snacks through acquisition CPG companies have started to respond to what has been dubbed “the backlash against sugar”. With increased pressure from lobbyists and governments for people to eat and live more healthily, consumers are slowly starting to change their approach to eating, moving away from (reduced) sugar and fat […]
November 23, 2017
There are many ways companies in the beauty and personal care industry compete strategically. Three examples are the growing number of sustainability growth initiatives, tackling challenges on the horizon and uneven competitive landscapes. A host of technological, environmental and economic changes are driving demand for more naturally derived ingredients, as well as adding multiple new […]
December 21, 2016
Unilever’s eventful acquisition activity over the past two years has altered its standing in beauty and personal care. The company has acted not only to capture new revenue opportunities but also to reboot its growth in developed markets. Unilever generated 40% of 2015 sales from developed markets, down from 49% in 2010. Over 2010-2015, it […]
October 13, 2016
Overnight, absence of evidence has become evidence of absence. In the immediate aftermath of Brexit, there was little evidence that anything had actually happened; some consumers and newspapers said “I told you so”. Now, however, Tesco has delisted Unilever’s products after the manufacturer – Tesco’s leading supplier – requested a 10% price increase across its iconic FMCG brands. […]
October 13, 2016
Tesco is in a dispute with Unilever after resisting to increase prices for a number of its iconic household brands ranging from Marmite to Dove. Unilever, arguing price increases are inevitable in the wake of a weaker pound, is in fact uniquely positioned to push through higher prices for its brands. The move, then, could […]
March 27, 2018
Following the somewhat surprising acquisition of Dollar Shave Club for US$1 billion at the end of July 2016, Unilever has followed by announcing a three-month partnership with Persil and Zip Jet, an on-demand laundry app service provider. The start-up began in London in 2014 and soon expanded to Berlin, Paris and Dublin, recording some 50,000 […]

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