Under Armour

December 14, 2016
Making the in-store experience more “experiential” is an oft-discussed retail strategy as consumers continue to rely on the internet for more of their purchases. After all, what’s the point of a seamless omnichannel operation if people don’t want to come into the store in the first place? Giving shoppers something to experience that they can’t […]
March 23, 2016
Consistent with its performance in earlier quarters, Nike Inc delivered another solid quarter in the three months to 29 February 2016, with healthy increases across all geographies and most product categories. Although revenues fell short of the expected US$8.2 billion, net sales were up 8% to US$8 billion, and on a constant currency basis they […]
March 2, 2016
adidas Group is scheduled to report its full-year fiscal 2015 earnings on Thursday 3 March 2016. Q3 results for the three months to 30 September showed that the German sportswear company is heading for recovery in 2015 overall. Revenues were boosted by strong growth in Western Europe and China, as well as a large improvement […]
February 19, 2016
Sportswear brand Under Armour is certainly flying high in North America. In Euromonitor International’s latest research, it held 4% of the North American sportswear market in 2015; notably surpassing long-time sportswear titan adidas to become the number two sportswear brand in value behind Nike. However, the brand has for several years now, been overly dependent […]
September 13, 2015
Sportswear’s success is opening up opportunities in other areas of apparel. Whether consumers are paying a premium for high-tech performance wear or opting for lower-priced sportswear from the growing number of fast fashion brands now in the market, since the vast majority of sportswear is slim fitting, underwear that compliments is a must. Looking beyond […]

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