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ByteDance - TikTok’s Parent’s Financial Expansion Objectives: Where Does Union Mobile Pay Acquisition Fit?
David Zhang
In April 2024, ByteDance was reported to acquire Union Mobile Pay (UMP) for CNY1.4 billion (USD200 million), pending regulatory approval. ByteDance operates popular social media and commerce platforms (TikTok and Douyin). This article analyses its strategic objectives of financial expansion, and the key threats and opportunities in relation to financial industries. UMP is considered to be a key chess piece of the game.
Analysing Inbound Travel Payment Experience in East Asia's Key Destinations – Part II
David Zhang
In the first article about inbound travel payment experience, insights in Japan and Taiwan China as well as key partnership developments were discussed. In this second article, the analysis focuses on mainland China and Hongkong SAR (special administration region) China, as well as the key opportunities for travel payment development.
How are E-Mobility Brands Embracing Loyalty?
Fransua Vytautas Razvadauskas
The automotive industry is shifting to an electric future with an estimated 21% of new passenger car registrations projected to be electric in 2024. With an increasingly competitive and maturing industry, companies are looking to seize their customer base through engaging, targeted and unique loyalty provisions.
Customer Loyalty in the MEA Region
Euromonitor International
Loyalty programmes are a powerful tool that can help you build strong customer relationships. Sign up for this webinar to gain insights on the MEA landscape and how you can transform your loyalty strategy in the region. You’ll get actionable takeaways to enhance customer retention and drive growth.
Analysing Inbound Travel Payment Experience in East Asia's Key Destinations – Part I
Prudence Lai
Fast, secure and frictionless payments can lead to a great travel experience. Conversely, slow, insecure and problematic payment can impact the overall trip severely, such as leading to booking failures, fraud and scams, and so on. In this two-part article, the authors analyse their own leisure and business travel payment experiences in key markets in East Asia.
The New Leisure Travel Seeker: Not Sacrificing Quality for Cost
Alex Jarman
Euromonitor’s Travel research team has developed eight new traveller segments based on our consumer surveys. In this article, we explore the new Leisure Seeker segment. Traditionally known as the budget-conscious segment, this traveller segment has come under increasing pressure from the global cost of living crisis. As these travellers navigate rising costs, they are still demanding high-quality experiences. Understanding what quality means to this segment is critical to winning their business.