May 16, 2018
Mexico is the second largest consumer of tequila and mezcal, after the USA, with a total volume consumption of 109.3 million liters in 2017. While tequila sales in Mexico are more relevant than mezcal, several spirits companies are now focusing on developing or acquiring their own mezcal brand. Mezcal has been the up and coming […]
June 22, 2017
On Wednesday 21st June 2017, Diageo Plc has agreed to buy George Clooney’s high-end tequila brand Casamigos for up to $1 billion. Diageo, the world’s largest spirits company, according to Euromonitor International, seeks to lift its presence in the tequila fast-growing market. Jeremy Cunnington, Senior Alcoholic Drinks Analyst at Euromonitor International commented about the acquisition: “The […]
April 22, 2016
From Scotch Loch to Whisky Tsunami The whiskey industry’s once notoriously placid lake of oversupply has already witnessed the mounting ripple effects of a generational shift towards brown spirits.The waves of interest will retain momentum although not all proverbial barrels will be harmoniously lifted by the rising tide. Bourbon and Irish varietals will continue capturing […]
November 3, 2014
  Diageo’s decision to swap Bushmill’s for complete control of the Don Julio super-premium tequila brand, US$408 million – regaining the production and distribution of Smirnoff in Mexico with Grupo Cuervo – may seem strange in the light of the expected global prospects of tequila and Irish whiskey, at least at first glance. The categories are expected […]
February 14, 2014
 Whiskies: Beating the Dram From verification schemes to ambitious and hefty investments in increasing production capacity and from a partial breakaway from the age statement taboo to flavour sophistication experiments, overproof extensions, ‘cocktail forward positioning’ and the rise of Japanese varietals, whiskies will continue holding the sceptre among the key spirits categories for the foreseeable […]
January 27, 2014
Following on from Diageo’s joint-venture with Sean Combs for the DeLeón luxury tequila brand, it has further strengthened its portfolio with the super-premium brand Peligroso. It is no surprise that the British company has done this as it looks to fill the hole left by José Cuervo and by acquiring Peligroso it gains access to […]
January 20, 2014
Following Suntory’s accepted bid of US$16 billion for Beam, there has been much comment about the high price the Japanese company has paid, in fact so much so that it will almost certainly prevent further bids. Suntory has probably paid too much for the total company due to fundamental weaknesses in Beam, namely a narrow […]
December 12, 2011
The tequila and mezcal category appears to be gradually coming of age, leaving behind the adolescent years of salt and lime shots to embrace the sophisticated ritual of sipping and savouring. But eventual maturity also has its downside. Still troublingly laying all the proverbial agave plants in one basket, the category is beginning to increasingly […]

About Our Research

Request a complimentary demonstration of our award-winning market research today.