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Sub-Saharan Africa

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October 10, 2016
A recently published white paper by Euromonitor International reveals dynamic growth shifting from the region’s mature consumer markets in South African metropolises to the urban areas in other Sub-Saharan countries. Soaring population growth and improving purchasing power will strengthen the consumer market potential in the cities across the region. Learn more about some of the […]
August 11, 2016
An extensive overview of 24 first- and second-tier cities in Cameroon, Kenya, Nigeria and South Africa in a recently published white paper reveals particularly dynamic growth shifting from the region’s mature consumer markets in South African metropolises to the urban areas in other Sub-Saharan countries. Indeed, out of the top 10 fastest growing cities in […]
July 12, 2016
Cities are at the forefront of the impressive economic changes in Sub-Saharan Africa. These urban areas boast larger shares of the region’s middle class and consumer spending, as well as households with modern lifestyles, making them a lucrative target for market entry and expansion in the region. While Sub-Saharan African cities are diverse and rich […]
January 13, 2016
Although Sub-Saharan Africa has long been the weakest region globally in terms of digital connectivity, the area is on the edge of a major technological surge. Its young demographic, and improved access to both education and credit is unleashing new Internet-hungry consumer markets, providing a new arena for goods and services that have already thrived […]
October 26, 2015
Earlier in the year I asked the question can Sub-Saharan Africa ride out commodity price losses? I argued that yes it can because the key to Africa’s growth lies outside commodities – its potential as a consumer market, its young, fast-urbanising population and its burgeoning middle class should be why Sub-Saharan Africa is still top […]
December 2, 2014
Retailing in Sub-Saharan Africa, with 10% CAGR for 2008-2013, showed the fastest growth globally, driven by socioeconomic factors, such as rising GDP, consumer expenditure and increasing urbanisation. Disposable income in Africa’s largest cities is rocketing, creating a favourable playground for retailers. Encouraged by these developments, international companies, including Shoprite Holding Ltd, Wal-Mart Stores Inc and […]
October 10, 2016
Although the phenomenon of an “Africa Rising” has captured a great amount of attention from global businesses, the region’s growth figures have not reflected an improving quality of life and rising purchasing power for many consumers. Sub-Saharan Africa as a whole still faces major challenges, which have held back growth in household income and expenditure, […]
October 10, 2016
This market research datagraphic shows what Sub-Saharan Africa will be like in 2020.

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