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June 26, 2018
For businesses, branching out into untapped markets is an important, yet imperious assignment, especially when tasked with deciphering a market’s characteristics— be it identifying competitors, market sizing or analysing labour costs. Retailers in clothing and apparel are drawn to urban areas as they concentrate populations, wealth and affluence; however, city-level data on consumer and economic […]
May 24, 2018
Across the globe, consumer expectations for chained foodservice are changing, especially in the fastest growing international markets many chains hope to grow.   Key findings Global foodservice stabislises Foodservice localisation trends greater than ever China remains key market for growth Eating”better” is a global phenomenon Modern foodservice options for modern consumers   Expansion Strategies in […]
May 11, 2018
Today, data is becoming more and more influential. Consumer analytics is one of the most powerful enablers companies have to provide useful insights about their clients. One of the keys to creating and maintaining a successful company is understanding consumer markets at a granular level. When a business is able to understand consumer groups, they […]
April 4, 2018
The global health and wellness (HW) market continues to outpace standard foods and beverages. Multinationals follow the UN’s sustainable development goals (SDGs) and link their business strategies towards the provision of healthy and nutritious food and this is reflected in the reformulation of specific brands and acquisitive activity. Regulatory challenges such as labelling of probiotic products remain an issue in some markets despite the growth potential. […]
March 29, 2018
Urbanisation is a global phenomenon and it is rapidly changing the world. Academic researchers, city governments and the corporations need to understand the implications urbanization will have on people’s habits, needs and everyday lives. City rankings are a useful tool to gain insight into what trends drive urbanisation. However, the process of measuring cities is […]
December 6, 2016
Global market research company Euromonitor International released today a new white paper “Best Practices for Industry Associations: How to Use Research in Strategy Development and Member Engagement,” highlighting the benefits of market research for associations. The white paper evaluates different applications of market research for associations, demonstrating through case studies how strategic information is used […]
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December 9, 2015
Like many other tissue and hygiene companies, SCA is facing an increasingly challenging and complex marketplace. In order to remain competitive, the company is perusing different strategies including mergers, acquisitions and portfolio realignment. In China, SCA’s relationship with Vinda continues to grow, allowing for expansion into rural areas and smaller towns. In November 2015, SCA announced it […]
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November 21, 2014
Rapid consumer adoption of smartphones impacts retailers in many ways. While store-based sales can be hit by the rise of m-commerce through showrooming, there are still positive outcomes as, thanks to smartphones, retailers with a multi-channel strategy also have the option to create a point of sale virtually anywhere. Using below-the-line advertising outside stores is […]

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