October 22, 2014
PepsiCo has recently launched two new products: Pepsi True and Caleb’s Kola. These are designed to take advantage of the mid-calorie soda trend, paritally sweetened with stevia, and the craft soda trend.  Both of these launches, in terms of their marketing and distribution, are relatively experimental so it remains to be seen how these products will […]
Howard Telford
October 10, 2014
Amidst the much-publicised decline of both regular and reduced sugar carbonates, The Coca-Cola Co and PepsiCo have plans to launch stevia-based cola carbonates (Coca Cola Life and Pepsi True) in the US. Both companies have had mixed results with similar launches in other markets, but they hope US consumers will be drawn back to cola […]
June 29, 2014
As carbonate volumes continue to decline in both the US and the UK, Coca-Cola plans to launch its stevia-sweetened Coca-Cola Life brand in these markets in the coming year. Thanks to the all-natural high intensity sweetener, Coca-Cola Life contains two-thirds the calories of regular Coke, without resorting to the use of artificial sweeteners like aspartame, […]
April 12, 2014
In 2014, the global health and wellness market will continue to be driven by demand for natural products, with consumers becoming increasingly sophisticated in their expectations. Not only do they want less of the “bad” stuff (and this now includes gluten, lactose etc), but they also want more of the good, such as protein, veggie […]
March 3, 2014
Stevia has fast gained presence as the first natural, healthy sweetener. This briefing explores stevia-related innovation in 2013 and highlights technological advances including steviol glycoside blends and further reducing sugar content to 50% to improve the taste profile. Stevia’s potential as a weight management ingredient is also analysed by assessing the rise in reduced sugar […]
February 11, 2013
Market research company Euromonitor International discusses the outlook for Stevia.
November 29, 2012
Market research company Euromonitor International discusses the future performance of the global health and wellness industry.
November 28, 2012
Despite its bitter aftertaste and relatively high price, stevia has become a mainstream ingredient globally. Its focus has been on calorie reduction in a ‘natural’ way for healthy everyday living, competing with other high-intensity sweeteners which are artificial. Soft drinks has been a particular area of focus and it is this category on which stevia […]

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