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Starbucks

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May 8, 2018
Michael Schaefer, Global Lead, Food & Beverage: While the retail coffee business is a profitable one for Starbucks, it represents a small portion of its overall business—above all, Starbucks remains an operator of coffee shops. All of the company’s recent moves—from selling off the Tazo tea brand, to closing down online sales of Starbucks coffee […]
January 8, 2018
Consumers are redefining/reassessing their values and priorities, placing more emphasis on value-based consumption (ethical, emotional, aesthetic). Interesting business models have also emerged as a result, which offer unique and ethical product offerings. Coffee shops such as Starbucks are a good example of how an ordinary product such as coffee can be turned into an indulgent […]
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November 29, 2016
M-commerce is still relatively new, but it is a quickly growing channel. Retailers, especially those that are focused on achieving omnichannel proficiency, are looking to optimize the mobile shopping experience for their shoppers. Starbucks, a foodservice company, has been very successful in the M-commerce space. This podcast will discuss some key takeaways from the company’s […]
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April 10, 2016
2015 and early 2016 have been dynamic times for global specialist coffee shops, with consistently growing demand for modern café experiences driving rapid innovation and growing competition in the category all over the world. With the launch of Euromonitor’s new 2016 edition of consumer foodservice data from 54 global markets, here are three key insights […]
April 5, 2016
Coffee players are eyeing up the growth potential in China, although there has not yet been any significant shift from tea to coffee beverages in this market. The key to marketing messages is to try and convince consumers that you are here to add to the diversity of drinks, rather than asking the Chinese to […]
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February 19, 2016
Starbucks has recently made some changes to its rewards program and mobile app, called My Starbucks Rewards. These changes are indicative of a move that Starbucks may be trying to put its rewards app at the center of its consumers mobile commerce ecosystem. For instance, consumers can now use the app to pay at Starbucks […]
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November 20, 2014
After relatively disappointing results in the most recent quarter, Starbucks has announced a plan to begin offering delivery service in the US through its mobile payment platform, a combination CEO Howard Schultz is calling, “delivery on steroids.”
May 8, 2018
One of the key strategies for success in emerging markets is to adapt to local conditions. This could mean redesigning products and services from the ground up or merely tweaking products or packaging to meet consumers’ needs. With an ever expanding list of big-name failures in emerging markets, and tighter economic conditions in some countries, […]

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