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sportswear

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April 20, 2018
Seguindo uma tendência global no qual consumidores buscam vestuário e calçados práticos e confortáveis para o uso diário, a tendência athleisure se consolida junto aos consumidores brasileiros. Os consumidores brasileiros buscam cada vez mais um estilo de vida saudável e menos complicado e a moda athleisure atende suas necessidades, oferecendo itens confortáveis, mas que não […]
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March 9, 2018
 Within apparel and footwear, sportswear is expected to be the fastest growing category over the next five years. In the UK, sportswear has a forecast compound annual growth rate of 4.5% in constant value terms. The trend of athleisure, that is, clothing designed to be worn both for everyday use and for exercise, is […]
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May 18, 2017
For a purported “sporting nation”, it comes as something of a surprise that the sports goods stores category in Australia isn’t more competitive. Following its acquisition of Rebel Sport in 2011, Super Retail Group Ltd has been the category leader, with retail value sales experiencing year-on-year growth and approaching a 40% share of the A$3 […]
April 22, 2017
Despite strong growth in US sportswear sales, sporting goods retailers are struggling as consumers change their purchasing habits, sportswear brands focus more on direct channels, and new players enter the market. Sportswear continues to see significant growth in the US, and reached over US$100 billion in 2016. Over the last couple of years, sportswear has […]
January 20, 2017
US$1.7 trillion; that’s how much the global apparel and footwear market was valued at in 2016. Although this is an impressive performance given economic headwinds and political turmoil, it was also the industry’s weakest growth since the 2008 recession, at 4%. Notably, performance would have been decidedly weaker had it not been for sportswear; for the […]
August 2, 2016
The pressure is on. There’s less than a week to go until the biggest sporting event of the year and the trend towards healthy lifestyles and fitness obsessions continues to rise, making the Rio Olympic Games 2016 potentially one of the most lucrative sporting events to date. High-profile sponsorship deals and savvy marketing campaigns are […]
February 19, 2016
Sportswear brand Under Armour is certainly flying high in North America. In Euromonitor International’s latest research, it held 4% of the North American sportswear market in 2015; notably surpassing long-time sportswear titan adidas to become the number two sportswear brand in value behind Nike. However, the brand has for several years now, been overly dependent […]
November 6, 2014
Fast fashion may have taken the slow route to the Australian market, however leading global apparel players are now opening stores locally at breakneck speed. Fuse this with the fortuitous favour currently bestowed on stylish activewear or “sports-luxe”, and globalisation emerges as a two-way street for Australia, as local designers achieve international recognition and the […]

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