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sports and energy drinks

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October 19, 2017
Growing health consciousness amongst Indonesian consumers remained the main challenge facing energy drinks players in 2016. To boost volume growth, existing energy drinks players focused their efforts on improving product availability in traditional retail outlets in the hope of reaching out to a higher number of low-income consumers, who are less concerned about their health. […]
March 1, 2017
Removing the effects of inflation and exchange rates, soft drinks unit prices fell globally in most categories during the review period. One category saw its unit prices fall much more dramatically than the rest though – energy drinks, the price of which fell by USD0.41 a litre between 2011 and 2016. The main reason is […]
March 10, 2016
In 2014, thanks to the changing preferences of Chinese consumers, “refreshing drinks” experienced explosive growth. Refreshing drinks includes still functional bottled water, sports drinks and water-like juice drinks. In 2015, refreshing drinks evolved to also include carbonated functional bottled water and soda water.
February 22, 2016
Bottled water volumes continue to rise at the expense of carbonates. There is rising demand for beverages that offer functionality but without artificial ingredients and little or no added sweeteners. Viewing this as a “white space” opportunity, a number of companies have recently launched or relaunched caffeinated water in the US to target consumers looking […]
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December 16, 2015
Sports drinks along with the wider hydration market are trending towards all-natural ingredients. Currently, this trend can be seen in coconut water, maple water, birch water and other plant waters. One trend coming to the forefront of this market is taking elements of products that are traditionally marketed towards performance athletes and marketing them towards […]
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November 23, 2014
Monster Beverage Co has certainly tasted the sweetness of distribution support from The Coca-Cola Company (TCCC). Its global market share has climbed significantly since the distribution deal started a few years ago and it is now the biggest threat to Red Bull GmbH. Upon the completion of the deal, Monster and TCCC will be able […]
November 23, 2014
 Marketing-wise, Monster needs to consider how to position itself and what story to tell to win the young consumers’ hearts. TC Pharmaceutical’s Red Bull held the Red Bull Hip-Hop Challenge and set up the Red Bull Style Hip-Hop Party, which were popular among Hip-Hop and fashion fans. It also launched “Extreme Domino”, showing a variety […]
October 19, 2017
During the week of 6 October 2014 Euromonitor presented at SupplySide West, one of the nutrition industry’s most important global gatherings. This year’s exposition brought together more than 1,700 of the health ingredient industry’s leading companies, including formulators, manufacturers, laboratory experts and finished product producers. Euromonitor’s Consumer Health Analyst Chris Schmidt and Head of Health […]

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