June 25, 2018
Craft spirits on the rise Craft beer saw a phenomenal rise in popularity over the past decade or so, with market share of total beer reaching the low double digits in its key core markets and further growth expected in developing regions – despite largely going flat recently. Nevertheless, craft spirits are now on the […]
May 18, 2018
In an interesting transition that summarizes many of the changes brought on by millennials, the alcoholic drinks industry has been changing rapidly in the last few years. Quality is indeed more important than quantity, particularly in spirits. For years, vodka experienced healthy growth in the US, maintaining historical market shares of 40% in volume terms, […]
May 16, 2018
Mexico is the second largest consumer of tequila and mezcal, after the USA, with a total volume consumption of 109.3 million liters in 2017. While tequila sales in Mexico are more relevant than mezcal, several spirits companies are now focusing on developing or acquiring their own mezcal brand. Mezcal has been the up and coming […]
February 20, 2018
Whisky sour or whisky 2.0? As bourbon and Irish varietals will continue spearheading growth through savvy positioning, approachability credentials, versatility and bold experimentation, it will be within Scotch where the battle lines are drawn and the fine balance between tradition and innovation will have to be struck. Following years of complacent internal dithering and inflexible […]
November 15, 2017
Consumption of spirits in Eastern Europe continued its long-term decline over 2011-2016. The decline was driven by the four major markets of Russia, Poland, Ukraine and Belarus, but in particular Russia. Economic (recession caused by sanctions and falling oil price) and social (declining population) issues continued to hurt Russia. A new taxation system has been […]
September 30, 2017
Between 2011 and 2016, spirits further increased its share of global alcohol consumption in volume terms. The increases were only marginal, but it, along with cider/perry and RTDs/high-strength premixes, managed to increase its share of throat at the expensive of beer and wine. This share increase was driven by a mixture of weak performances by […]

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