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Singles Day

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November 6, 2017
Three major shopping holidays originating in the US and China are now extending to the rest of the world, transforming consumers’ shopping habits ahead of the Christmas Season in December. Euromonitor International analysts discuss the impact of Singles day, Black Friday and Cyber Monday in different parts of the world. EUROPE Maxine Vogt, Research Associate […]
November 2, 2017
Singles Day was introduced by Alibaba on 11th Nov. 2009, to celebrate singles awareness with promotional activities on Taobao and Tmall. Following this impactful initiative by Alibaba, an increasing number of internet retailers – including but not limited to JD.com, Suning.com, Vip.com as well as some cross-border e-commerce retailers – commercialised this event by providing […]
October 26, 2017
November each year marks the date of three major shopping holidays kicking off with Singles day on the 11th of November in China and followed up by Black Friday and Cyber Monday originating in the US but now extending around the world. The latter two have by now transformed into a near week long shopping […]
February 5, 2016
Originating in China, Singles’ Day was observed by the Chinese as a day for single people to celebrate and socialise. E-commerce giant Alibaba capitalised on this trend and transformed it into a consumerist holiday, featuring promotions from its retailers on its B2C platforms, such as Tmall.com and Taobao.com. Alibaba continues to exceed expectations as sales […]
November 12, 2015
Since officially adopting the cause in 2009, Alibaba has continued to grow awareness for Singles’ Day, a consumerist holiday meant for treating oneself. Each year, the company encourages more Chinese shoppers to take part in this cultural phenomenon by continuing to innovate in the retail space and by catering to customer demand. In 2015, total […]
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November 16, 2014
December shopping trends and forecasts vary from region to region due to differing consumer cultural and economic circumstances.  Globally, though, retailers will aim to further unify their online and offline shopping experiences and take advantage of 24-hour buying dates. Listen to the full podcast for complete insights into consumer intentions in each major economic region. […]
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November 6, 2017
Businesses are placing their resources into the online domain more than ever before as the festive season approaches, with digital battle lines being formed across web platforms. Even markets without traditional shopping spikes in December and November are beginning to tap into the festive mentality, with China’s Singles Day on November 11th becoming the world’s […]

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