Red Bull

November 23, 2014
 Marketing-wise, Monster needs to consider how to position itself and what story to tell to win the young consumers’ hearts. TC Pharmaceutical’s Red Bull held the Red Bull Hip-Hop Challenge and set up the Red Bull Style Hip-Hop Party, which were popular among Hip-Hop and fashion fans. It also launched “Extreme Domino”, showing a variety […]
July 22, 2014
The Reignwood Group, owner and distributor of Red Bull China, recently purchased a 25 percent stake in Vita Coco with plans to distribute the coconut drink in the country. Although coconut water is not a new product, Red Bull China has vast retail connections, funds for advertisement and sponsorship and the understanding of consumer’s growing […]
Euromonitor Research
March 30, 2014
The well-documented growth of disposable income amongst Chinese consumers presents a wealth of opportunity for regional and global beverage manufacturers. An examination of China’s fastest growing soft drinks from 2010-2013 reveals that targeted marketing, featuring beverages with a targeted function, can lead to tremendous growth. As Chinese consumers gain access to more beverage options, manufacturers […]
February 10, 2014
While the US$820 billion global soft drinks industry saw continued growth in 2013, with sales up five percent over the previous year, competitive pressures continue to intensify. Flat volumes in high income markets are matched by a consumer base which demands ever –greater variety, and whose commitment to leading brands (and categories) continues to wane. […]
July 26, 2012
Energy drinks have been the rock star of the US soft drinks category over the past ten years, but have recently seen declines. To combat this, manufacturers are turning from the bad-boy reputation and focusing instead on mature fruit and tea flavour profiles to reach new consumers.
February 10, 2012
According to Euromonitor International, besides the obvious top two global companies, Coca-Cola and PepsiCo, all of the remaining top ten companies based on value come from developed markets except Tingyi Holdings Corp (Tingyi)
November 3, 2011
Based on information collected by Euromonitor International, energy drinks is unlikely to return to growth levels of the past in their core markets of the US, UK, and Australia. Expansion to new markets, especially in Latin America and Asia Pacific, will need to become more of a focus for international brands. As the major global […]
April 30, 2007
Red Bull aims to strengthen its global position by expanding its presence in Asia. While its ambitions for the region are unquestionable, the probability of success in Japan is uncertain.

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