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October 22, 2015
As Procter & Gamble gets ready to announce its first quarter results for the current fiscal year, it has been reported that the call from investors to split the company has been gaining momentum, as another round of negative sales growth is anticipated. Share price has been falling and the sluggish pace of the company’s […]
November 19, 2014
2014 has been a rather difficult year for the major consumer electronics brands and they are all looking forward to holiday season sales.  This video looks at sales projections across major consumer electronics product categories and markets. 2014 has been a rather difficult year for the major consumer electronics brands and they are all looking […]
Mykola Golovko
November 15, 2014
More natural, more protein and more nutritional content in general; this is where the European health and wellness market seems to be heading in the immediate future. In this article, we look at those health and wellness prime positioning platforms that are predicted to achieve the highest growth performance in Eastern and Western Europe over […]
November 14, 2014
Four key trends discussed in the webinar include boosting volume sales in low/non-alcoholic beer using product positioning, utilizing variation of flavors to position flavoured/mixed lagers beyond beer, global growth potential in craft beer though storytelling, and accessing low-income consumers through affordability and building brand loyalty.  Watch the video for complete insights and access the full […]
Amin Alkhatib
November 1, 2014
As hair care witnesses growing premiumisation through a spate of launches, claiming to incorporate novel formats and functions, prospects for premium hair care becomes an interesting topic for analysis. Despite this premiumisation in hair care, only 10% of hair care’s US$15 billion absolute growth between 2008 and 2013 actually came from premium hair care, compared […]
October 4, 2014
Hemisphere Overview The Americas continue to be a dynamic hemisphere for packaged food consumption in 2014. Both Latin America and North America offer both great opportunities and unique challenges. The health and wellness trend has driven many North America consumers away from packaged food and processed ingredients. Flat volume growth is pepped up by value-added […]
October 2, 2014
Laundry care was worth almost US$100 billion in 2014 and has doubled in size in the last fifteen years. Laundry is one of the fastest growing FMCG categories. However, moving toward 2030, changing demographic profiles will alter the way consumers interact with laundry products and appliances.  Laundry care was worth almost US$100 billion in 2014 […]
Ian Bell
July 29, 2014
Recently, I attended the Shopper Insights in Action conference in Chicago. The conference centred on strategies for improving data gathering, segmentation and execution inside CPG retailers, with the goal of more effectively understanding and reaching consumers at the point of sale. A short recap of the event is available here. The improvement of shopper marketing […]

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