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Procter & Gamble (P&G)

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/Content
April 4, 2018
Em 2017, as vendas de produtos de limpeza cresceram 2,5% em relação ao ano anterior, movimentando R$22,1 bilhões. Embora o segmento tenha sido um dos poucos que ainda apresentou crescimento durante a crise economica, a taxa de crescimento se manteve similar à inflação e bem abaixo da taxa média anual vista no período pré-crise, de […]
February 21, 2018
Euromonitor International is pleased to announce that the 2018 Tissue and Hygiene edition is now live and available to access on Passport. The updated research provides latest insights to the industry performance in 2017 and key prospects through to 2022.   KEY RESEARCH HIGHLIGHTS Pricing pressures stemming from increasingly tight competitive and retail landscape as […]
October 15, 2017
As I investigate in our “Global Trends Shaping Brand and Lifestyle Licensing Part 1” Global Briefing, Brand and Lifestyle licensing is increasingly an area of focus for many companies. It is a lucrative space which presents broader business options and multiple opportunities by provoking new revenue streams . Many franchises aspire to be true lifestyle […]
June 28, 2016
Electric toothbrushes is expected to post a volume CAGR of 4% over 2015-2020. Developed markets, namely Germany, the US, the UK and France are the major markets currently and are expected to drive the growth over the forecast period. Lately, several oral care appliances manufacturers, namely Procter & Gamble, Koninklijke Philips NV as well as […]
December 6, 2015
Coty’s reported acquisition of select Procter & Gamble beauty brands is set to double its market value share in global beauty in 2015; however, it will face the challenge of low or negative growth of the iconic labels in core Western markets.
December 2, 2015
News of Procter & Gamble divesting as many as 100 brands from its somewhat overblown inventory in a bid to boost profitability through a more efficient/manageable brand portfolio came as no great surprise, even if the extent of the planned divestment perhaps did.

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