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April 26, 2018
Middle class consumers are an important target group for businesses, because they are the foundation and driver of consumer markets. This latest megatrend briefing Middle Class Retreat: Trading Up, Trading Down analyses key trends that relate to the Middle Class Retreat megatrend. It examines their impact on consumers’ behaviours and habits, as well as implications […]
April 19, 2018
Population Past, Present and Future In 2030, the population of Vietnam will reach 106 million, an increase of 11.2% from 2017. This will result in: 20.6% of the population will be aged 0-14 67.0% of the population will be aged 15-64 12.4% of the population will be aged 65+ The increasing population is influenced by […]
April 14, 2018
Africa’s rising young population means that the continent is gaining significance among businesses, however Africa’s 55 independent states are home to a diverse population of different income groups, religions, races, customs and languages. This diversity requires a more granular and regional approach for a successful and sustained market entry. Download our strategy briefing for more […]
Euromonitor Research
March 23, 2018
  Technology, urbanisation and economics are reshaping the behavioural patterns of inhabitants and creating new channels of access to consumers. As the population continues to grow in size, emerging and developed economies are revolutionizing the future of homes.
Euromonitor Research
March 13, 2018
A busca pelos produtos do segmento óptico está crescendo rapidamente à medida que os óculos se tornam um item da moda. O relatório destaca três principais tendências ajudam a moldar o mercado.   Os óculos se tornam uma commodity Assim como já se observa no segmento vestuário e acessórios, os produtos ópticos estão se tornando […]
February 14, 2018
Hate it, love it, or love to hate it, Valentine’s Day is a holiday many global consumers share with their significant other, friends and children. In this Vis-App, Euromonitor International explores the future of household types. As markets develop and the population grows, couples choosing to have or not have children is shifting worldwide. Between […]
January 28, 2018
The need for eyewear is growing rapidly as frames are coming into style. These three trends are helping shape the market. Increasing commoditisation within spectacles As seen already within apparel and fashion accessories, eyewear is becoming increasingly commoditised. This is especially the case within spectacles. Average unit prices are on the decline, with a growing […]
January 18, 2018
SINGAPORE – Global market research company Euromonitor International unveiled via webinar the latest trends shaping the halal market as companies race to benefit from a pool of untapped consumers. “Population changes, increasing disposable income and growing internet penetration are some of the key factors driving growth of halal products demands. Disposable income of countries with […]

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