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path to purchase

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May 12, 2014
Download as pdf This datagraphic explores each phase of Euromonitor’s Path to Purchase model, comparing the consideration, research, and selection of common household consumer goods. Results draw from Euromonitor’s Middle Class Home consumer survey of 16 markets, conducted by the Passport Survey team in 2013.
May 9, 2014
Introducing Euromonitor International’s Path to Purchase Model In a recent white paper, Euromonitor used its extensive global consumer survey results to map out the purchase decision-making process. The outcome of this analysis is a new path to purchase model that synthesizes the many aspects of buying into three key phases: opportunity, research, and selection. To […]
May 7, 2014
Introducing Euromonitor International’s Path to Purchase Model In a recent white paper, Euromonitor used its extensive global consumer survey results to map out the purchase decision-making process. The outcome of this analysis is a new path to purchase model that synthesizes the many aspects of buying into three key phases: opportunity, research, and selection. To […]
May 5, 2014
 Introducing Euromonitor International’s Path to Purchase model In a recent white paper, Euromonitor used its extensive global consumer survey results to map out the purchase decision-making process. The outcome of this analysis is a new path to purchase model that synthesizes the many aspects of buying into three key phases: opportunity, research, and selection. To […]
March 18, 2014
Is the endless supply of consumer buying data giving you headaches? Download The Path to Purchase: Implementing a Consumer Buying Behaviour Model to discover our simple path to purchase model. The model breaks the buying process into three phases: opportunity, research and selection, to better understand and analyse shopper behaviour and to provide a framework for companies to […]
May 12, 2014
Businesses are placing their resources into the online domain more than ever before as the festive season approaches, with digital battle lines being formed across web platforms. Even markets without traditional shopping spikes in December and November are beginning to tap into the festive mentality, with China’s Singles Day on November 11th becoming the world’s […]

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