June 9, 2016
China is experiencing unique demographic conditions: a huge gender imbalance has been created by 40 years of its one-child policy, and there are now far more men than women. This demographic situation is troubling for China, as it has a direct impact on birth rates and consumption patterns. With a growing proportion of unmarried men, […]
June 9, 2016
As I also investigate in our “Key Character Licensing Trends Shaping Apparel, Personal Accessories and Toys in Asia Pacific” Global Briefing, after over 30 years and increasing pressure for change, the Chinese government decided to abolish its controversial one-child policy in October 2015 which will help to increase birth rates in the coming years, fuelling […]
October 30, 2015
The general release of the second-child policy is not the first attempt of the Chinese government to encourage birth rate growth. In November 2013, the Chinese government had already released a second-child policy, but it only allowed couples containing at least one “only child” parent to have a second child. When releasing the policy, the […]
October 29, 2015
China’s one-child policy since 1979 has resulted in a unique population profile that sets it apart from most other emerging countries, namely that it is facing a demographic time-bomb because of rapid ageing, before the country has reached developed economy status. The decision by the government in October to end the policy and allow all […]
June 14, 2014
Back in September 2012, in the briefing “China’s One-Child Policy is Shaping a New Automotive Landscape”, I discussed the fact that one natural side-effect of China’s one-child policy is a proliferation of smaller households. In fact, half of all homes are expected to have just one or two residents by 2020. Traditional three and even […]
January 19, 2014
Euromonitor International’s 2014 data, published on 13 January 2014, reveals that over 2012-2013 sales of nappies/diapers/pants in China grew by an astonishing US$1 billion to US$6 billion, generating more than one third of global incremental value growth. Nappies/diapers/pants manufacturers have certainly nothing to complain about and with the lifting of China’s strict one-child-policy it appears […]
November 15, 2013
In the first major document published since Tuesday’s Plenum, China has announced its intention to relax the one-child policy. The reform will mean that families will be allowed two children if one parent is an only child. Although the reform is an important step, it will not solve China’s demographic challenges – challenges which have […]

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