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Olympics

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January 26, 2018
With the Winter 2018 Olympics in PyeongChang approaching, we take a look at the top countries driving international tourism in South Korea. Inbound Arrivals to South Korea in 2017 (‘000 trips) Arrivals from China 4,882.0 Arrivals from Japan 2,357.6 Arrivals from US 924.0 Arrivals from Taiwan 883.0 Arrivals from Hong Kong, China 719.8 Arrivals from […]
August 13, 2016
Sports nutrition has seen a meteoric rise in the past five years by jumping 56% in global retail value from 2010 to 2015, reaching about US$10.6 billion.
August 4, 2016
Sports fandom is more popular than ever, as consumers prepare for the Rio Olympics and sports increase their international reach through TV and streaming. Opportunities for leveraging sales of food, drinks, tourism, sportswear and merchandise now need to take into consideration changing consumption habits as viewers shift to multi-screen sports watching and engage more with […]
January 26, 2018
SÃO PAULO – According to Global Market Research Company Euromonitor International, inbound arrivals to Brazil are forecasted to grow 7,2 percent in 2016, Rio Olympic Games contributing to this growth to reach 6.3 million. “Despite the political and economic crisis, corruption scandals, the Zika virus and public unrest, Brazil inbound arrivals will see healthy growth in 2016” states […]
August 2, 2016
The pressure is on. There’s less than a week to go until the biggest sporting event of the year and the trend towards healthy lifestyles and fitness obsessions continues to rise, making the Rio Olympic Games 2016 potentially one of the most lucrative sporting events to date. High-profile sponsorship deals and savvy marketing campaigns are […]
July 28, 2016
With recent unsettling world events further undermining the consumer sense of safety, already challenged by home, child, personal and financial security concerns, the motivation to secure control over our lives is only intensifying as 2016 progresses. The need to recover a sense of order and strength is influencing many buying decisions and disparate consumer behaviour […]
July 25, 2016
With a major global sporting event around the corner, brands are keen to engage the millions of viewers globally who will be glued to screens, portable and big, often simultaneously, for the Rio Olympics. This year’s Olympics have already been dubbed the ‘Smartphone Olympics‘ as many younger digital native consumers in particular are expected to […]
July 23, 2016
The most recent reporting out of Brazil has indicated that stadium construction for the 2016 Summer Olympic Games is still not complete and that the organisers will be hard-pressed to finish all flourishes before the opening ceremonies on August 5.

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