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non-alcoholic

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June 16, 2018
Per capita consumption of alcoholic drinks declines in 2017 Alcoholic drinks in Australia continued to feel the impact of growing health consciousness. As a result, per capita volume consumption of alcohol has largely been in decline since 2008. In addition, research from the Foundation for Alcohol Research and Education (FARE) found that only 77% of […]
November 6, 2016
Excising non-alcoholic beer – sounds irrational? Well, not according to the Russian government, which is considering slapping excise charges on this product, which could, in turn, call into question its future development. Not only does it sound illogical to levy alcohol excise on a non-alcoholic drink, apart from the word “beer” in the product name, […]
November 14, 2014
Four key trends discussed in the webinar include boosting volume sales in low/non-alcoholic beer using product positioning, utilizing variation of flavors to position flavoured/mixed lagers beyond beer, global growth potential in craft beer though storytelling, and accessing low-income consumers through affordability and building brand loyalty.  Watch the video for complete insights and access the full […]
Amin Alkhatib
June 16, 2018
Overall South America will see growth in most categories in non-alcoholic beverages, as many consumers seek healthier beverages such as bottled water, juice and tea.   Mature North American countries will see expanding opportunities in beverages such as coconut water and liquid concentrates such as Mio, Dasani Drops and Nesfruta. “Consumers in the Americas are continually […]
November 20, 2013
Comparative performance of low/non-alcoholic beer against total beer sales shows a mixed result amongst the top, mature markets. The relatively low base of the low/non-alcoholic beer category partially explains its performance, especially in countries such as Japan, UK, and Canada, where maturity of demand has only become evident in recent years. However, the underlying growth […]
June 16, 2018
Euromonitor International highlights that globally, low/non-alcoholic beer is the fastest growing category of the past five years, with a 7% volume CAGR, although off a low base. This category is driven by its key markets that are predominantly present in the MEA region, with a 35% volume share. Growth rates declined in 2013, but the […]
June 16, 2018
                          Despite millions of litres of beer being sold during the festival, overall German beer consumption continues to fall. It remains the world’s fifth-largest market, with the second highest rate of per capita consumption, yet habits are changing helped by an aging population […]
June 16, 2018
Trotz Millionen von Litern Bier die während des Oktoberfestes verkauft werden, setzt sich der rückläufige Bierkonsum in Deutschland fort. Es bleibt zwar weiterhin der fünft-größte Markt der Welt, mit dem zweit-höchsten Pro-Kopf Verzehr, dennoch die Gewohnheiten ändern sich, angetrieben durch eine alternde Gesellschaft und den heutigen Gesundheitsbewussten Konsumenten. Die Kategorie die vor allem dadurch profitiert […]

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