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August 2, 2016
The pressure is on. There’s less than a week to go until the biggest sporting event of the year and the trend towards healthy lifestyles and fitness obsessions continues to rise, making the Rio Olympic Games 2016 potentially one of the most lucrative sporting events to date. High-profile sponsorship deals and savvy marketing campaigns are […]
May 11, 2016
Sales of wearable electronics are projected to exceed 300 million units in 2020. With Apple Inc launching the Apple Watch in 2015, the wearable electronics market cemented its status as the hottest electronics device.
March 23, 2016
Consistent with its performance in earlier quarters, Nike Inc delivered another solid quarter in the three months to 29 February 2016, with healthy increases across all geographies and most product categories. Although revenues fell short of the expected US$8.2 billion, net sales were up 8% to US$8 billion, and on a constant currency basis they […]
March 2, 2016
adidas Group is scheduled to report its full-year fiscal 2015 earnings on Thursday 3 March 2016. Q3 results for the three months to 30 September showed that the German sportswear company is heading for recovery in 2015 overall. Revenues were boosted by strong growth in Western Europe and China, as well as a large improvement […]
August 2, 2016
Immediate challenges and risks have become a major headache for international brands betting on Russia. However in the long-term, Russia is still too big and too important a market to ignore.
June 12, 2014
As the most watched sporting event in the world, the FIFA World Cup in Brazil will be a marketing battle for a number of consumer goods firms over June and July 2014. Two of the biggest global names, Procter & Gamble and Unilever, have Latin American footballers Lionel Messi and Neymar among their brand ambassadors, […]
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March 26, 2014
The sportswear market in Russia increased by 12 percent in 2013 with growth driven mainly by footwear sales. The popularity of running as a hobby and as exercise is contributing to this growth, as companies such as Nike, Adidas and Mizuno sponsor marathons and other races in the country. Beyond organization and sponsorship, footwear companies are […]
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March 1, 2014
For decades the big brands – the likes of Nike, adidas and Reebok – have dominated the field in sportswear. Now, with category sales growing at a pace around the globe, a flurry of fresh contenders are arriving targeting performance clothing in particular. Regardless of the 23% total value growth predicted in global sportswear to […]

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