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Nigeria

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October 29, 2017
What is the BOP? There is no fixed definition of the bottom of the pyramid (BOP), as it contains a mix of incomes, living standards, rural-urban locations, and varying levels of access to goods and services, including education, healthcare and organised financial services. But broadly speaking, the BOP refers to the poorest socioeconomic group in […]
August 9, 2017
The latest research showed retail value growth keeping pace with volume sales over the forecast period. The fastest growing products were activity watches, wireless speakers and smart wearables in value terms. Fastest Growing Categories Source: Fossil and JBL Chic over geek Consumers will be buying activity wearables as a fashion statement, rather than to just track the number of […]
May 11, 2017
Sub-Saharan African economic growth is expected to pick up in 2017 after reaching the lowest level in 22 years in 2016. Growth will be driven by a stabilisation of commodity prices and improvements in the largest economies in the region. Euromonitor looks at the outlook for the three largest African markets of Nigeria, South Africa […]
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March 15, 2017
Euromonitor International has identified the top three markets globally in 2017 by fastest growth in mortgaged households. They are Egypt, Algeria and Nigeria. Emerging markets dominate the rankings of the fastest growing mortgage markets, with the top 19 growth countries all developing economies. In particular, the Africa and Middle East regions are home finance hotspots, as […]
March 12, 2017
Nigerian households are experiencing some of the fastest urbanisation rates in the world, as workers are flocking to expanding first- and second-tier cities across the country. This is creating a large and growing number of single-person households, largely inhabited by males. However, many Nigerian homes are also extremely crowded, as large families squeeze into small […]
March 4, 2017
Euromonitor International has identified India, Nigeria, China, Indonesia and South Africa as the top five bottom of the pyramid (BOP) markets. This selection was based on the evaluation of the BOP in total number of adults living on an annual disposable income below US$5,000 (on a purchasing power parity, PPP, basis) and a net wealth of […]
August 11, 2016
An extensive overview of 24 first- and second-tier cities in Cameroon, Kenya, Nigeria and South Africa in a recently published white paper reveals particularly dynamic growth shifting from the region’s mature consumer markets in South African metropolises to the urban areas in other Sub-Saharan countries. Indeed, out of the top 10 fastest growing cities in […]
December 20, 2016
  This video is a part of Euromonitor International’s New In Retail series that showcases some of the most interesting retailing concepts from 2016. Michelle Grant, Head of Retailing, gives an overview of the BuyChat app, which is built using WhatsApp, to connect offline retailers to online shoppers. She explores how the app works and […]
Michelle Grant

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