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new markets

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March 15, 2018
  In an already cluttered beauty and personal care market, e-commerce has further intensified competition among brands by offering easy access and entry to new markets. Today, large, small, premium, mass, as well as international and brands, all have equal opportunities to reach a vast number of online global consumers. Euromonitor’s 20 country annual beauty […]
Lisa Holmes
October 25, 2014
Consumption of English Gin, excluding consumption in India which consists entirely of local economy brands, has been dominated by three core markets: the US; Spain; and the UK. In 2013, excluding India, these three markets accounted for 66% of global category volume sales. Additionally, these three markets were the only three to see volumes exceed […]
July 24, 2014
Euromonitor International was present at the Annual FederSalus Convention in Milan on 26th June 2014, when Filippo Battaini, Retail Analyst, delivered a presentation entitled ‘Global Opportunities and Prospects: Countries, Products and Channels’, focused on an overview of the geographical markets  that show the most opportunities and that Euromonitor International sees as the best performing for […]
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July 1, 2014
Indonesia is an often-targeted country for companies attempting to enter a new market in Asia-Pacific due to its massive population, rising purchasing power and fast growing middle class. The soft drinks market in the country is on the rise, with categories such as juices, ready-to-drink coffee and ready-to-drink tea growing in consumption and awareness. For […]
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March 4, 2014
In 2012, Japanese manufacturer Unicharm announced plans to expand its nappies/diapers operations in Latin America via production sites in Brazil and Mexico. Production in Brazil, where nappies/diapers/pants sales reached US$3 billion in 2013, is set to commence in early 2014. But what brings Unicharm to Brazil? Growth in nappies/diapers is set to slow, with a […]
February 1, 2014
During a business trip to Japan towards the tail end of 2013, the ASEAN and MEA regions were of recurring interest to the country’s carmakers. The fact that new car sales at home are in a long-term downward spiral would be enough alone to understand Japanese OEMs’ keen interest in developing new markets. However, this […]
January 30, 2014
Green Mountain has identified five factors as the foundation of Keurig’s success in the coffee pod market: the Keurig creates an (1) ultra-convenient cup of (2) fresh tasting coffee via a machine that is (3) intuitively simple, resulting in (4) less wasted coffee for consumers, while offering them a (5) vast array of brands. Under […]
March 15, 2018
As I have said before many times on this blog, the emerging market slowdown does not mean that there are no longer opportunities for growth. Rather companies may have to search harder for opportunities – particularly beyond Brazil, Russia, India and China – and also work harder to attract the middle classes in these markets.

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