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Nespresso

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April 21, 2016
US consumers enjoy consuming espresso-based drinks in specialist coffee shops and increasingly want to recreate these beverages at home.One indicator of the rising interest in at-home preparation of gourmet coffee beverages is the 29% growth in retail unit sales of espresso coffee machines from 2010 to 2015 in the US, according to Euromonitor International’s Consumer […]
May 28, 2014
Nespresso’s business model (one brand, one drink) will continue to have a tough time in the US. Consumers there are very loyal to their favourite hot drinks brands and will pay a premium for a Keurig coffee machine because it brews all their favourite branded drinks at the touch of a button and at a […]
March 24, 2014
At the 2014 International Home + Housewares Show that took place on March 15-18th in Chicago, three new coffee pod machines stood out from the crowd: the VertuoLine, by Nespresso, the Keurig 2.0 by Keurig Green Mountain Coffee Roasters, and the  iCup by Remington. The VertuoLine is already available for retail, while the launches by […]
February 5, 2014
During its Q4 earnings call and a recent appearance at Beverage Digest’s “Future Smarts” conference in New York, Green Mountain Coffee Roasters CEO Brian Kelley spoke about the company’s intent to launch Keurig 2.0 during the next fiscal year as well as a “cold beverage platform” the following year. The cold platform will allow consumers […]
January 30, 2014
Green Mountain has identified five factors as the foundation of Keurig’s success in the coffee pod market: the Keurig creates an (1) ultra-convenient cup of (2) fresh tasting coffee via a machine that is (3) intuitively simple, resulting in (4) less wasted coffee for consumers, while offering them a (5) vast array of brands. Under […]
January 21, 2014
Between 2007 and 2012, total consumer expenditure in Spain decreased by 4% in real terms.  While such a decline in consumer demand adversely affected Spain’s retail soft drinks market, which decreased by 12% in value over the period, the country’s retail hot drinks market recorded substantial growth, increasing by nearly 26% in value over the […]

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