May 15, 2016
In 2016, Belgium’s Drylock Technologies announced its partnership with the US’s Parasol Company, a subscription-based marketer of baby diapers. Parasol diapers are positioned as premium eco-friendlier lifestyle diapers that combine style and performance. The partnership will provide Drylock’s fluffless technology with the footing in the US market, the second largest diaper market globally. Download as […]
January 25, 2016
In January of 2016 Nippon Paper announced its plans to enter China’s diaper market as an original equipment manufacturer. Given China’s significant consumer base and consumer preference for quality Japanese diaper brands, the move is not without its merits. However, a number of factors need to be considered with respect to China’s future diaper demand. […]
September 20, 2015
American consumers have become more aware of the ingredients that make up their everyday household products, and concerns over product composition have also been manifesting themselves within the American nappy/diaper category. In 2014, the US nappies/diapers/pants category was flat in constant retail value terms at US$5.9 billion and saw less than 1% growth in volume […]
August 10, 2014
Israeli nanotech start-up Cine’al recently announced something of a novel innovation in Super Absorbent Polymers (SAP), namely Hydromash a super absorber made from jellyfish. The company claims Hyrdromash to be both extremely absorbent and highly degradable, allowing it to break down within just 30 days in aerobic conditions. With the race on to produce the […]
April 2, 2014
The global market for nappies/diapers is on the upswing, with the category as a whole seeing 5.5 percent growth since 2008. However, when an economic crises emerges in less economically stable countries, nappies/diapers use per child decreases as consumers either look to conserve the amount of diapers per baby or switch to cloth diapers all […]
March 26, 2014
Download as pdf By 2024, 53% of all countries will see a fertility rate below 2.1 births per woman. This means, ignoring immigration and longer life expectancy, that these countries will see sub-replacement level fertility, population ageing and eventually a declining population which is set to influence demand for hygiene as well as a wide […]
March 13, 2014
 2014 will see tissue and hygiene companies investing more heavily in emerging markets and divesting in developed markets. In developing countries such as China, tissue and hygiene companies will move from higher to lower populated cities, targeting rural consumers. In developed countries, more divestments are taking place as private label products become a real threat. […]
March 4, 2014
In 2012, Japanese manufacturer Unicharm announced plans to expand its nappies/diapers operations in Latin America via production sites in Brazil and Mexico. Production in Brazil, where nappies/diapers/pants sales reached US$3 billion in 2013, is set to commence in early 2014. But what brings Unicharm to Brazil? Growth in nappies/diapers is set to slow, with a […]

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