mobile wallet

March 19, 2018
In Euromonitor International’s Top Five Digital Consumer Trends webinar, I discussed the latest tech-driven trends shaping commerce, highlighting five digital trends that continue to change the path to purchase. The insights shared sparked conversation among attendees about how different technologies are influencing commerce, and below are a few of the questions discussed in the Q&A. […]
January 20, 2017
In 2016, mobile-driven commerce will reach an estimated US$972.25 billion across the 46 markets where Euromonitor International conducts this digital research. Most impressively, mobile payments are expected to reach US$3 trillion by 2021. While that is a lot of money transacted across these small-screen devices, mobile-based payments will equate to only an estimated 11% of […]
October 17, 2016
Consumers are more connected today than ever before, and will be even more interconnected in the future. These digital connections, which have ushered in speed and convenience, are underpinning generational shifts in how consumers live, work, shop and play. As billions of people become interconnected by these devices, it means an endless number of opportunities […]
March 19, 2018
The augmented-reality mobile game Pokémon Go has captured the attention of consumers to the point of creating mobile zombies who walk into light poles or into traffic as they explore their local communities to catch virtual Pokémon via their smartphones.
June 11, 2016
In the quest to provide customers with options on how to order and pay, as well as improve the efficiency, speed and user experience, a wide variety of options have emerged. Digital Consumer Manager Michelle Evans spoke about the latest in mobile ordering and payments in the US at the ICX Summit in early June.
April 29, 2016
  The remote purchase environment continues to drive the m-commerce story line, with consumers increasingly shifting from computers to mobile devices when researching and making purchases. In 2015, for example, Chinese consumers purchased more from mobile devices than computers for the first time ever. This trend will continue in other markets in the near future. […]
Michelle Evans
April 23, 2016
I attended Card Forum last week in Los Angeles and had three key takeaways from the conference: the implications of the transition to EMV in the US; what’s missing from mobile payments; and expanding card payment security measures.
April 3, 2016
  There are certain markets in Western Europe more primed for digital platforms and mobile wallets than others. Based on development alone, the area is considered to be prime for digital payments, but there are subtleties across different countries that have positive and negative impacts on adoption. These differences speak to the importance of understanding […]
Michelle Evans

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