middle east

June 22, 2018
This article first appeared on FocusEconomics. 24 June marks a momentous occasion for women in Saudi Arabia; they will be legally allowed to drive for the first time. The move is a key part of Crown Prince Mohammed bin Salman’s Vision 2030 initiative, which aims to modernize and diversify the Gulf state’s petro-dependent economy, and […]
May 21, 2018
Generation shifts are occurring at a fast pace and the world will soon experience the rise of Generation Z (born between 1995 and 2009), which represents the largest consumer base through to 2030. Despite their young age and limited income today, Gen Z will shape the ways businesses create and market their products tomorrow. Brands […]
April 27, 2017
  Functionality in beverages is rapidly becoming a vital inclusion in many company’s portfolio offering, whether naturally occurring in the liquid or added during processing. Consumers are becoming more and more aware of their health and willing to purchase beverages that include functional elements, especially in the Middle East. Watch on YouTube
James George
February 3, 2017
The emergence of coconut water As interest in keeping healthy expands globally, product emphasis has shifted from those that tout “low calories” or “no added sugar” to those that represent a healthier lifestyle.  Social media has assisted this, with Instagram and Facebook, for example, supplying inspirational quotes and short videos focusing on the mantra of […]
January 22, 2017
Whilst dry shampoo is now considered a veteran in the fast and fickle beauty industry, the mind-set around its place in the hair care routine is evolving. A product which began as an alternative is becoming a staple, a shift which was recently cemented by Batiste Dry Shampoo’s launch of an Amazon Dash button. The surge of […]
January 22, 2017
Obesity is a growing concern in many nations in the Middle East, especially in the area surrounding the Persian Gulf. In the countries of the Gulf Cooperation Council (GCC) nearly a third of adults are now obese and diabetes and other weight-related diseases are becoming serious public health issues. While there are a number of […]
November 9, 2016
Euromonitor International is pleased to present an interview with Said Daher, CEO and Marwan Moukarzel, Deputy CEO of Azadea Group. Azadea Group franchises over 55 well-known international brands such as Mango, Zara, Virgin Megastore, Promod and the more recent KIKO Milano. Company operates over 650 stores in 13 countries across Middle East and Africa region. […]
December 23, 2016
The holidays are in full swing in both the Middle East and Asia Pacific, and brands and retailers have come u p with innovative and competitive ways to draw in consumers. While luxury gift giving remains stable in the Middle East, efforts in fighting corruption in Asia Pacific has brought luxury gift-giving into a downswing. […]

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