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MENA

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June 12, 2016
  The Internet of Things and technology fast advancement are deeply transforming businesses and governments in the MENA region, with digital innovation becoming increasingly crucial for competitiveness and economic growth. Smart technology can add trillions to the GDP of MENA economies and revenues of companies operating in the region. Euromonitor estimates the global market potential […]
Kinda Chebib
May 17, 2016
Digital technology and the Internet of Things (IOT) are transforming businesses and governments in the Middle East & North Africa, becoming increasingly crucial for competitiveness and economic expansion. This white paper examines how capitalising on smart technology can add trillions to the GDP of MENA economies and revenues of companies operating in the region. Download […]
November 30, 2015
A state of emergency was declared in Tunisia on the 24th of November after an explosion struck a bus carrying members of the presidential guard, killing at least 13 people. The fear of repeat attack shave led to 3,500 British tourists leaving Tunisia since the attack by a militant killing 38 tourists at the resort […]
June 12, 2016
In October I wrote about the support we were providing to Vital Voices Global Partnership’s fellowship program in the Middle East and North Africa (MENA).  Here Samer Altaher, Vital Voices MENA Program Manager talks about the impact having exposure to Euromonitor’s market data had on the participants: “Thanks to our partnership with Euromonitor, the VV […]
June 12, 2016
The MENA remains a region facing political and macroeconomic hurdles; however, one area where local consumers do not seem to compromise is on fragrances. The use of scent in this region is prolific and is deeply ingrained within society’s traditions and lifestyle. In light of this, despite the region’s challenges, there are promising opportunities for […]
September 30, 2014
Overall, the MENA region will see growth in healthy drinks categories across the soft drinks industry thanks to campaigns led by the ministries of health in several countries, warning the population about the danger of carbonated, sugary drinks. Key players within the soft and hot drinks market are also being adventurous in terms of packaging […]
March 2, 2014
A country’s business tax rates and the length of time it takes to pay taxes are key factors for companies when deciding which markets to invest in. If tax rates are too high, this can cream off any potential profits the company might have made, while complex procedures for tax payments can add further costs […]
February 26, 2014
It has been two years since the world’s second largest packaged food company, Kraft Foods Inc, split to form Kraft Food Group Inc and Mondelez International. Kraft, the old-fashioned granddad of packaged food, kept a stronghold on its domestic market, with a brand portfolio consisting of US icons including Velveeta, Lunchables and Jell-O. In comparison, […]

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