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Mattel

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April 14, 2016
The upcoming film release of the well-known Thomas and Friends franchise will witness the introduction of 14 new engines from diverse ethnic backgrounds for the first time.
April 14, 2016
Mattel announced on 28 January 2016 that it would be adding new body types to its Barbie toy line-up in an effort to address concerns about the negative body image Barbie dolls convey to young girls. Mattel unveiled a new line up of Barbie that will now feature curvy and tall body shapes in a […]
October 17, 2014
Euromonitor International attended the Brand Europe Licensing Fair, the only pan-European event dedicated to licensing and brand extension, held between 7-9 October in Olympia, London. The show was officially the biggest to date in its 16 year history, featuring around 235 exhibitors of which over 55 were new. Bandai Namco, the world’s fifth largest toy […]
April 6, 2014
As highlighted in our recent global company profile, Mattel remains the largest traditional toys and games manufacturer in the world focusing across a variety of traditional toys and games categories generating over US$10 billion in sales in 2012. The company recorded growth of 5.3% in 2012 across traditional toys and games. Three of Mattel’s brands are in […]
March 11, 2014
Following the recent announcement of LEGO’s double-digit growth in 2013, Mattel has acquired Mega Brands, LEGO’s biggest competitor in construction toys, for US$460 million. With the global resources of Mattel now backing the well-established Mega Brands, category share could potentially start to drift from LEGO, especially in regions where it does not hold a dominant position. Below, […]
April 14, 2016
With the vital Christmas period rapidly approaching, Euromonitor International takes a look at which toys and games could take pride of place under the tree this year. 2012 saw the construction toys and pre-school categories achieve the strongest growth, followed by dolls and accessories in third place. Will LEGO’s range manage to maintain its momentum […]
April 29, 2013
China is no longer the only option for toys and games manufacturing, according to market research company Euromonitor International.
March 1, 2012
Euromonitor International highlights key trends at the 2012 American Internatinal Toy Fair

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