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loyalty

Category
/Content
March 2, 2018
Key trends The after stage of the customer journey covers all interactions that take place between a consumer and brand after the purchase of a product/service. Post-purchase stages include brands seeking consumer retention so as to drive  repeat purchases, nurturing a long-term customer relationship through loyalty programmes and e-marketing as well as the importance of […]
January 14, 2018
  Euromonitor International has recently identified a series of megatrends that are helping to reshape the global economic landscape. Premiumisation of products and services is one of those trends, and is allowing brands and service providers to differentiate themselves from their competitors in a modern world that offers endless choices and commoditisation of product offerings. […]
Euromonitor Research
November 11, 2017
Airline loyalty programmes are embracing change, but at a slow pace in light of the numerous disruptors in the travel industry and the changing nature of ultra-connected customers. Revenue-driven strategies and costly co-branded cards, once seen as the main tool to deliver profitability, are no longer the right answer to retain and convert passengers into […]
October 6, 2014
In our Global Travel Trends report last year we identified the emerging demographic of PANKS: professional aunts, no kids. Melanie Notkin, founder of Savvy Auntie, a US-based community for PANKs, and author of Otherhood, partnered with DeVries Global to conduct a study comparing women without children (regardless of relationship status) with those that have children. […]
May 3, 2014
On April 24th, 2014, Michelle Evans, Senior Consumer Finance Analyst, presented at Card Forum on “How Loyalty Could Spur Mobile Payments Adoption.” For those who were unable to attend the conference, Michelle is now making the summary of her presentation available for download here.
February 14, 2014
Milk formula is one of the fastest growing food categories globally, with double-digit growth rates being driven by the insatiable appetite of the world’s youngest consumers. A third of the US$41 billion spent on milk formula globally in 2013 went on toddler milk formula products alone, making it the single largest milk formula category, ahead […]
February 10, 2014
As many advanced economies see their economic growth accelerating in 2014 the aftermath of the global financial crisis may be receding from the thoughts of some consumers. Having said that, per capita disposable incomes remain depressed – lower in two of the G7 economies in 2014 than they were in 2007 (Italy and France) and […]
February 7, 2014
Event Name: Card Forum and Expo 2014 Event Dates: April 22-25, 2014 Event Location: Orlando, Florida Presentation Date and Time: Thursday, April 24 at 2:50 p.m. – 3:35 p.m. Track: The Mobile Wallet Speaker: Michelle Evans Consumer Finance Analyst, Euromonitor International Follow @mevans14 Presentation Topic: How Loyalty Could Spur Mobile Payments Adoption In order to encourage […]

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