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low-calorie

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October 10, 2014
Amidst the much-publicised decline of both regular and reduced sugar carbonates, The Coca-Cola Co and PepsiCo have plans to launch stevia-based cola carbonates (Coca Cola Life and Pepsi True) in the US. Both companies have had mixed results with similar launches in other markets, but they hope US consumers will be drawn back to cola […]
September 5, 2014
Are consumers looking for less alcohol in their beers or is it just the influence of marketing by the big brewers? If we were to observe the current situation in the UK and the US there are different dynamics that suggest an answer to this question. In the former market legislative action influenced the development […]
June 29, 2014
As carbonate volumes continue to decline in both the US and the UK, Coca-Cola plans to launch its stevia-sweetened Coca-Cola Life brand in these markets in the coming year. Thanks to the all-natural high intensity sweetener, Coca-Cola Life contains two-thirds the calories of regular Coke, without resorting to the use of artificial sweeteners like aspartame, […]
March 3, 2014
Stevia has fast gained presence as the first natural, healthy sweetener. This briefing explores stevia-related innovation in 2013 and highlights technological advances including steviol glycoside blends and further reducing sugar content to 50% to improve the taste profile. Stevia’s potential as a weight management ingredient is also analysed by assessing the rise in reduced sugar […]
November 20, 2013
Comparative performance of low/non-alcoholic beer against total beer sales shows a mixed result amongst the top, mature markets. The relatively low base of the low/non-alcoholic beer category partially explains its performance, especially in countries such as Japan, UK, and Canada, where maturity of demand has only become evident in recent years. However, the underlying growth […]
October 10, 2014
Market research company Euromonitor International discusses the market for carbonates in Latin America, focusing on opportunities for growth.

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